Creative · Marketing · Communications

Creative · Communications · Marketing

LISTEN. LEARN. LEAD.

Hillier&Hughes offer full-scope PR communications and marketing services within the large yacht sector.

Knowledge is power and our extensive experience working with owners, designers, shipyards, charter and brokerage companies, service providers and the wider supply chain gives us an in-depth understanding of the industry and the integral part each company plays, meaning we can drive your brand both communicatively and commercially.

We naturally become advocates for the companies we work with and become a valued part of the team. We listen, we learn, and we turn your objectives into impactful, engaging and fundamentally successful campaigns. Leading with confidence, we help our clients to navigate the myriad of marketing options available and guide them in making informed, effective decisions.

Our capabilities span marketing and PR communications, brand identity and strategy, creative direction, corporate affiliations and partnerships, advertising, publishing, copywriting and event management, which results in intelligent and creative solutions for the companies we work with.

We understand that every decision you make for your business is important and when time is limited, you need marketing professionals you can rely on to make the right choices on your behalf. When you contract Hillier&Hughes for your on-going marketing requirements or to manage a one-off project, you benefit from an unparalleled level of expertise and dedication. We will help you reach the desired audience with efficiency and professionalism.

With offices in both the UK and Palma de Mallorca, Hillier&Hughes maintain a solid industry presence and our impressive portfolio is testament to our diversity, understanding and respected industry position.

Who We Are

Caroline Hillier

From creating initial identities and developing a brand’s personality, to defining brand strategy and managing a brand’s industry positioning, Caroline’s creative focus and keen eye for detail helps clients stand out from the crowd.

Caroline’s genuine and down to earth nature puts clients at ease from the get-go, and creates a fun and dynamic environment where clients’ visions are realised, producing successful results on brand, on time and in budget. Along with strong communication skills, Caroline has established an impressive network of clients and contacts within the superyacht industry and luxury sector. Her extensive experience and accrued knowledge, working for a wide cross-section of companies since 2005, has enabled her to become a multi-disciplined brand and communications consultant.

If there’s a chance to be out on the water, that’s where you will find Caroline most of the time and that same passion and dedication underpins her work ethic. Dedicated to discovery, this leads her to make bold and confident decisions that propel clients to the forefront of their sector.

Roxanne Hughes

Roxanne has managed the PR and marketing requirements of leading brands in the superyacht sector for over 10 years. Roxanne’s experience working with designers, shipyards and service suppliers, as well as structuring the commercial campaigns for the charter and sale of superyachts, gives her a broad understanding of the industry’s operational structures, allowing her to formulate and implement effective and tactical strategies that are tailored to each client.

Ensuring the right message reaches the right audience, with carefully coordinated and cohesive campaigns, and identifying ways in which companies can collaborate and support each other in order to facilitate positive growth for their respective businesses, are just some of the ways in which her work sets her apart from others.

Roxanne has an insightful approach to business and a driven work ethic, which is appreciated by clients, trusted and relied upon.

Services

MARKETING & PR COMMUNICATIONS

A carefully planned and meticulously implemented PR and marketing communications strategy is one of the greatest investments a company can make. With marketing actions happening in cohesion across all outlets, your PR and marketing activity is optimised, giving you the widest reach, most impressive impact, and greatest potential for success.

CHARTER MARKETING

For superyacht owners wanting to maximise charter revenue, we work alongside the client’s central agent to optimise PR and marketing activity. Keeping the yacht in the spotlight and promoting the opportunity directly to a wider pool of potential charterers, enquiries and bookings are increased, with the owner retaining control of marketing actions.

BRANDING

Defining a brand’s identity and ensuring that brand is consistently presented across all marketing touch points and corporate collateral, is integral to a company’s success. From brand strategy and positioning, to the design of a new logo or developing an existing identity, we ensure your brand embodies your ethos and is appealing to your target audience.

SOCIAL MEDIA

From initial account setup and defining your social media strategy, to content creation, day-to-day management, increasing engagement and follower growth campaigns, H&H cater for all aspects of social media.

Social Media not only helps you communicate news to an audience, but also strengthens your connections with other companies and by association, can enhance and reaffirm your industry positioning.

CONSULTANCY

We operate with our client’s best interests at heart. We will make introductions to complementary affiliates, advise on marketing expenditure and consult on business opportunities, working with your wider sales and marketing team to capitalise on every opportunity.

EDITORIAL ACQUISITION

Our extensive network of media outlets and journalists allows us to take a proactive approach to editorial acquisition, securing editorial features in highly desirable publications, which communicate your intended message and complement your wider marketing activity.

WEBSITES

Whether you need a new website, a refresh of your current design or you need to implement an enhanced SEO strategy to put you ahead of your competitors, our in-depth understanding of website development and user experience enables us to devise site designs and structures that engage with your target audience – whilst succinctly presenting your company proposition and reinforcing your brand.

ADVERTISING

There is a huge array of promotional opportunities available, and some will deliver better results than others. We know how to put you in front of your target audience efficiently and effectively. We can manage a budget, book advert/promotional placements on your behalf and advise on what will offer the best return for investment.

Conceptualising a campaign, we can also service all artwork requirements – both print and digital.

COPYWRITING

We provide a copywriting and proofreading service to cover all requirements. We can prepare corporate copy for brochures and marketing collateral, detailed product descriptions, press releases and commissioned articles.

EVENTS

Our experience in event organisation covers everything from small-scale intimate gatherings, to larger parties, show exhibition, product launches and regattas.

Our services include event planning, exhibition stand design, guest list management and sponsorship procurement.

H&H can also organise events that will facilitate targeted networking opportunities – helping you expand your contacts and generate new avenues for business.

PRINTED PUBLICATIONS

We have considerable experience in the production of publications, brochures and books for both print and digital platforms. Covering all aspects of print design, print management and publication, H&H can commission content, contract advertisers and complete the design.

Request our client portfolio presentation:

Palma de Mallorca
Spain

+44 7775 841 381

caroline@hillierandhughes.com

Christchurch
UK

+44 7713 891 945

roxanne@hillierandhughes.com